What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Why do Small businesses need to focus on content marketing? The reason is that small businesses have a […]
Whatever your Website. The main goal of the website is to convey your business to customers. That is to be in the way of engaging without distracting. Because Engaging a website leads to bringing more conversions or sales. Not only that it also helps to improve your website ranking on Google Search Results. Let’s see […]
Information technology has profoundly impacted the world in just two short decades. This has brought about many changes in efficiency and use in business. Still, it has also made our lives easier regarding communication and just general entertainment. The fact that technology has changed the world so quickly means that it is often hard to […]
In a physical world where traffic is to be avoided, the virtual world considers ways to multiply the traffic. But, why? What is important about website traffic? Come let us see. Why is website traffic so important for a company? A company’s website is a channel to present itself to the targeted audience. People who […]
With a massively growing user rate, social media is now a constant in almost every aspect of our lives. Most modern businesses have understood the importance of social media to interact with their prospective customers and to promote their brand. Social media marketing is something all businesses, irrespective of its size, are doing now. But […]
In 2023, there is no longer any question that social media is a necessary marketing tool for businesses. Every company needs a strong online presence. To make your business more successful, one thing is certain – you need to market your business. In this digital world, social media channels, trends, and practices keep changing. With […]
Why do you stop at the traffic signal when the color shows red? Why does the color of your national flag tingle a sense of patriotism in you? These rhetorical questions help us understand the role of colors in our life. Colors add a sense of emotions and feelings to the objects around. They are […]
Virtuality is a new reality. Most of the people have found their true calling in their mobile phones. This is an era in which anything that appears on YouTube, Facebook, Instagram, Twitter, and Whatsapp becomes trending instantly. One condition – the content needs to be crisp with the support of right images and lure the […]
Are you nescient in native advertising? Do not worry. You’re not alone. Native advertising has caused a sensation and you’ve might have heard about this term more frequently from your industry peers, tech buddies, digital marketing consultant. Native advertising is all the rage in digital marketing now. If you’re in the marketing industry, native advertising […]
When you need to take a copy of an important document, do you call it a photocopy or “Xerox”? When your friend is on the lookout for a piece of important information do you ask him to use the search engine or “Google” it? These terms are known as “generic trademarks” or “proprietary eponyms” and […]
I’m Bala Kumar a Performance-driven SEO consultant, and digital marketing expert. I can build scalable digital marketing strategies. My core competencies are paid marketing, PPC, SEO, SMM, Inbound Marketing, Market research and analysis, Blogging, and Local Search Marketing