Whatever your Website.
The main goal of the website is to convey your business to customers. That is to be in the way of engaging without distracting. Because Engaging a website leads to bringing more conversions or sales. Not only that it also helps to improve your website ranking on Google Search Results.
Let’s see how to engage more users on your website
1. Content delivered should be clear
2. Cut down page loading time
3. Hear your customer’s voice
4. Mobile search
5. Internal linking structure
The content delivered should be clear
Content on your website must be clear and readable to the users. Audiences should stick to our site by reading the relevant content related to your product or service so that it will convert the website traffic into sales. Content has to always match with the heading which makes people stay longer on our site. If you fail to do this then you have to lose our users.
Always content on our website should have to follow some of the following
- Avoid visual breaks
- Powerful heading and subheadings
- Content should target customers
Cut down page loading time
If you make the viewers wait for a long time for loading the webpage then they would get frustrated and leave the site immediately and move on. you have to minimize the page loading time then you can drastically reduce the bouncing rate of your site. Page loading time can be minimized by
- Performance-optimized hosting
- Optimize your images
- Reduce page redirects
- Caching web pages
- Enable browser caching
Hear your customer’s voice
All successful businesses will always listen to their customer’s voices. It will help you to fill the gap between customer experience and expectations. This is a better way to engage your customer and their reviews will help to increase your business. Few ways to analyze your customer’s thought
- In-depth interviews.
- Online surveys
- Live chatting
- Social media
- Feedback form
Nowadays mobile searching is more common among people so make sure that your website should be responsive, look easier to find, website design is simple, use a large button size to work on mobile size should fit mobile or tabs with high-quality landing pages. Confirm that your website is optimized for mobile devices.
- Test Your site using Google’s Mobile-Friendly Tool.
- Use Responsive Themes.
- Choose a Reliable Web Host.
- Improve Site Loading Times.
- Redesign Pop-Ups for Mobile Devices.
- Don’t use flash
Internal linking structure
The internal linking structure connects one page of a website with other pages on the same website. Internal linking is one of the easiest ways to understand your site structure. Both users and search engines find the content of your website using this internal linking. It will have a big impact on SEO and also has ranking power
- Lots of content has to be created
- Attractive unique keywords
- Link high authority pages
- Use relevant links
- Avoid broken links
- Link deep