Brands have always been looking for new and innovative ways to reach their target audience. And in recent years, they’ve turned to neuromarketing as a way to get an edge on the competition. However, what is neuromarketing, and how can brands use it to their advantage? In this post, we’ll take a look at what […]
Category: branding
Colors that Attract Customers to Buy
Why do you stop at the traffic signal when the color shows red? Why does the color of your national flag tingle a sense of patriotism in you? These rhetorical questions help us understand the role of colors in our life. Colors add a sense of emotions and feelings to the objects around. They are […]
Thinking to Re-brand
Rebranding is more like reestablishing or rebuilding your product or service by varying the aesthetic layer like logo, name, or slogan. Rebranding does not have any scheduled time plot. It just happens when the market demands. So, a few such scenarios where rebranding becomes an absolute necessity are detailed in the upcoming sections. Scenario 1: […]