Okay, the title here is a rhetorical one, read below find the answers for the same. The no-follow link attributes (rel=”nofollow“) is an implication to Google that the pointed page is not associated with this site, or to not crawl the linked page from your site. This attribute proposed in 2005, was to help the […]
Virtuality is a new reality. Most of the people have found their true calling in their mobile phones. This is an era in which anything that appears on YouTube, Facebook, Instagram, Twitter, and Whatsapp becomes trending instantly. One condition – the content needs to be crisp with the support of right images and lure the […]
Are you nescient in native advertising? Do not worry. You’re not alone. Native advertising has caused a sensation and you’ve might have heard about this term more frequently from your industry peers, tech buddies, digital marketing consultant. Native advertising is all the rage in digital marketing now. If you’re in the marketing industry, native advertising […]
E-A-T was first introduced as a factor in Google’s search algorithm in 2014 and became a buzzword since the major Google Algorithm update in 2018. So, why are we talking about it now? Because E-A-T has become one of the most talked-about SEO concepts among the digital marketing consultant today and hundreds of SEO articles […]
When you need to take a copy of an important document, do you call it a photocopy or “Xerox”? When your friend is on the lookout for a piece of important information do you ask him to use the search engine or “Google” it? These terms are known as “generic trademarks” or “proprietary eponyms” and […]
In today’s digital world, social media is no more an option that can be overlooked. Social media and business are indivisible. Fortunately, the best part about social media marketing is that it can be done both at an exorbitant price and a low-cost budget. Have you ever thought about building a low-cost social media marketing […]
As a business entrepreneur, it is your duty to respond to Google reviews and engage with your customers. It helps to win over new potential customers as well as improve your search engine ranking. Responding to google reviews in a positive and polite manner makes your business hold a strong online presence. Tips to help […]
A website is the most essential and effective tool for any business. The services and strategies to promote your products/services using a website may differ, but the purpose is the same for all businesses; to increase lead generations and grow better. Here are some simple, cost-effective and effective ideas that will help increase the lead […]
Your online presence is the heart of your business and your website is the first point of contact for your potential customers online. So, you need to have a website that attracts them and build credibility around your brand. Websites are not something that you build once and then forget it forever. When was the […]
Rebranding is more like reestablishing or rebuilding your product or service by varying the aesthetic layer like logo, name, or slogan. Rebranding does not have any scheduled time plot. It just happens when the market demands. So, a few such scenarios where rebranding becomes an absolute necessity are detailed in the upcoming sections. Scenario 1: […]