Your online presence is the heart of your business and your website is the first point of contact for your potential customers online. So, you need to have a website that attracts them and build credibility around your brand. Websites are not something that you build once and then forget it forever.
When was the last time you had a closer look at your website?
Your website should be updated frequently to keep pace with the technological changes, showcase your brand, meet users’ needs, and promote your business. If you’ve noticed that your website hasn’t brought you any new business, in the long run, it’s time for a tweak or a total overhaul of your website. Website redesign services can be exorbitant, but it’s worth the investment in the long run. Uncertain if its time for a website redesign? Check out for these 6 signs.
1. Your brand, product, or services have changed
Business changes with time and so has to be your website. If you’ve started offering something new or different or you’ve undergone a logo revision or updated your company’s mission and goals, that should be reflected on your website. Your website is the online storefront of your brand, therefore every element on your website must reflect your business’s brand. Visitors to your website should be able to understand what type of business it is and what are your offerings. If you feel your website isn’t aligned with your current brand or offerings, it’s time to redesign your site.
2. Your site is visually unappealing
Looks matter the most when it comes to websites. If a visitor finds your website visually unappealing they are not going to navigate through your site. A visually outdated website implies that you are not updated with the current trends and technologies and you are most likely losing your prospective customers. Scrutinize your competitors’ website to know how they are staying relevant online. Ensure that your website has a good visual design, high-quality content, and a call to action. If your website looks outdated, it’s a good sign to redesign it now.
3. Your site is difficult to navigate
Navigation plays an important role in improving your website’s performance. Important pages of your website should be easy to find by the visitors. For example, products or services offered, contact us, and help. Even first-time visitors should be able to find out specific content with as little effort as possible. The goal of your website should be to engage your visitors and convert them into your customers. If you find navigation difficult on your site, that’s a pointer that your website needs an update.
4. Your site has low conversions and high bounce rate
One of the biggest red flag that signals that your website needs a squeeze is a low conversion rate and a high bounce rate. Both of these indicate a negative user experience on your site. If your visitors are not fulfilling the action which you want them to complete, you would probably notice a low conversion rate. There could be various reasons why the visitors are leaving your site without getting engaged like poor quality content, difficulty in navigation, and others. Low conversion rate and high bounce rate are detrimental for your business, so if you witness it, then perhaps your website needs a redesign.
5. Your site is not mobile responsive
With the increasing usage of smartphones and other mobile devices, a mobile responsive site has become a necessity. If your website doesn’t accommodate itself to mobile devices, you are certainly losing out on your potential customers. Moreover, if your website is not mobile-friendly, Google will ding your search engine rankings. So it should be a priority to make your website mobile responsive.
6. Your site doesn’t have customer reviews
One of the effective strategies to strengthen your brand loyalty and boost sales is to include customer reviews on your website. Customer reviews that are incorporated into your websites serve as the most influential marketing tool. Through reviews, you can establish credibility and exhibit your success that can convert more prospects into customers. If your website doesn’t have customer reviews, now it’s time to redesign your website and showcase these powerful stories.
An effective website is significant to the success of any business. If you experience any or all of these signs on your website, it’s time to consider redesigning your website. A website redesign can feel like a daunting task, but it could bring you more business now and later. If you think your website needs a redesign, contact a website development company who can offer the best website redesign services.